(Image source from: CNet)
The much-anticipated OnePlus 7 is all set to release on May 14 and the cost of this mobile is upmarket.
The starting price of OnePlus 7 is likely to range from Rs 37,000 to Rs 39,500.
OnePlus has invariably increased the price by 12.6 percent on an average, a study by market research firm techARC claimed on Thursday. The base variant of OnePlus 6 was launched last year at Rs 34,999.
The Chinese premium smartphone is marking the opening event of the new OnePlus series at simultaneous events in New York, London, Beijing, and Bengaluru.
"OnePlus has adopted a consistent pricing strategy where it has been increasing the price with every new launch in a regular pattern," techARC Chief Analyst Faisal Kawoosa said in a statement.
"This has led the brand to achieve growth in revenues as well as profitability with consumers getting a better experience at the incremental price increase," Kawoosa added.
The study analyzed the flagship smartphones of four popular brands in premium categories - Samsung, Apple, OnePlus and Google.